Web Marketing Strategies

Consulting and Strategy

Would you like to receive continuously new contacts every day without spending anything on advertising?
Would you like to spread your brand and your company’s stories and make everyone speak better about you?
Would you like to cut your company’s advertising costs totally taking advantage of the major new marketing channels: website, Facebook, Twitter, YouTube, Google AdWords, LinkedIn … to obtain new market segments?

We are facing a big change, in which the customer became difficult to conquer but there are methods to be able to sell in this difficult market. With Web Marketing we place these methods at your disposal and will pave the way to ensure that your customers find you (as you found us) and not the other way around!

We contact you!

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    With our assistance you will:
    • be found
    • present your products and service in a clearly and eye-catching
    • engaging the users to ask for a contact with your company to satisfy their need for information
    • manage the relationship with the user over time building loyalty and establish a trusted relationship
    • finalize the sales

    What to do

    How does a consumer decide when to buy something?

    According to how much it costs? Or based on what he needs? Or compared to what it’s worth, in the sense of how much it meets its expectations?

    This change of Mindset is the essential condition to succeed and for the Web Marketing strategies.

    Every company needs to know directly form their customers, what gives them most satisfaction. The success lies in helping them to do, rather than to convince them to do.

    Create a web marketing strategy means to put yourself in the customer’s shoes and transmitting what the business can offer, in the different and new ways of communicating and new communication channels.

    The web must become the center of the communication system of any business activity, regardless of the size of a handicraft, professional or large structured company.

    Web marketing is marketing, although too often we tend to confuse it as a computer development project or online media.

    Lack of trust for contact forms? No problem!

    How to move in 10 steps

    Step 1:
    Market & industry analysis, competitors research, Target segmentation

    Step 2:
    (possible) Re-defining the mission, vision and value propositions of company

    Step 3:
    (possible) Re-defining the operational structure

    Step 4:
    Re-setting goals

    Step 5:
    Elaboration of a strategic plan

    Step 6:
    Definition of systems, policies and strategies to achieve goals

    Step 7:
    Definition of the operational plan is necessary to achieve the objectives

    Step 8:
    Implement your project

    Step 9:
    Monitoring and adjustment of the project according to your needs

    Step 10:
    Analysis of the results and future action definitions

    Lack of trust for contact forms? No problem!